Must-Do Email

Deliverability Checklist

The first step in achieving better email deliverability is to think like the Email Service Providers (ESPs) think. They have two basic goals:

• Verify the email sent by you is authentically from you.
• Only deliver emails to people expecting to receive an email from you.

Align your activities with these goals, your email deliverability will increase. allies4me follows these rules and has consistently had open rates between 41% and 53% for years.

This checklist will show the essential elements to have high email deliverability.