How to Go from Referral-Only to Inbound in 5 Months
[Case Study]
“Strictly relying on referrals is a dangerous game to play in business.” – Matt Zaun
Matt’s right. But I keep running into folks who are convinced they’re in a referral-only business. But that only means they haven’t figured out how to build trust with strangers.
The good news is there’s a proven framework that unlocks a world of growth opportunities beyond referrals. The first step is to create a conversation with strangers.
This case study shows you how to do it and how it worked out for a high-ticket B2B company.
- - High Trust Service: Offshore software development.
- - High Ticket Service: 5-figure to 7-figure deals.
- - Commoditized Service: Thousands of competitors making identical promises.
In May of 2024, they were 100% referral. By September 2024, almost all of their sales calls were from inbound leads. The cost per sales call booked averaged $169. Here’s how they did it.
Download this guide and escape the tyranny of a referral-only growth engine.
