We learned two things during the Great Recession. The first is if your sales team is heavy with “Relationship Builders,” you’ve got some rough years ahead.
The second is there’s a sales choreography that is resilient to tough economies. It challenges the customer to view the world in a new way. This choreography drives the lion’s share of complex sales revenue. And it out-performs “Relationship Builders” by more than 10X.Learn More
People have started hoarding cash. Selling is now hard.
If you’re selling a high dollar product or service, you need a smaller offer that is irresistible. This isn’t your core offer “on the cheap.” No, this is like a coffee date. It’s a smaller offer that solves a problem and delivers disproportionate value to price. It leaves problems unsolved and naturally leads to your core offer.Learn More