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Recession-Proof Sales Choreography
We learned two things during the Great Recession. The first is if your sales team is heavy with “Relationship Builders,” you’ve got some rough years ahead.
The second is there’s a sales choreography that is resilient to tough economies. It challenges the customer to view the world in a new way. This choreography drives the lion’s share of complex sales revenue. And it out-performs “Relationship Builders” by more than 10X.
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Build an Irresistible First-Time Offer
People have started hoarding cash. Selling is now hard.
If you’re selling a high dollar product or service, you need a smaller offer that is irresistible. This isn’t your core offer “on the cheap.” No, this is like a coffee date. It’s a smaller offer that solves a problem and delivers disproportionate value to price. It leaves problems unsolved and naturally leads to your core offer.
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Ideal Client Transformation
People don’t want your product or service. They want the transformation it provides.
The better you can articulate the transformation you provide, the more you’ll connect with your target customer’s true desire.
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