Recession Revival Kit

Put it to work: BIG IDEA & Secret Sauce

Click here to download the BIG IDEA Worksheet.

IMPORTANT: After you download the worksheet, save it to a directory on your computer. THEN start to edit it. Otherwise, your changes won't be saved.

  1. Watch the example videos on Page 1 of the worksheet.
  2. Identify your secret sauce.
  3. Identify one (1) Ideal Customer Persona.
  4. Identify the product or service you want to offer this person.
  5. Complete the "so they can" ladder until you find your BIG IDEA.

Also, reflect back on the lesson and identify your secret sauce.