Course Outline
- Course Overview
Reassess the Landscape
Define the Transformation You Provide
Build an Irresistible First-Time Offer
Recession Proof Sales Choreography
- Recession Proof Sales Choreography
- Big Idea & Secret Sauce
- Put it to work: BIG IDEA & Secret Sauce
- Put it to Work: The Hook & Ah-ha
- Perils of the Status Quo
- Put it to work: Perils of the status quo
- Pulling it together
- Put it to work: Pull it together and make your pitch
- Perfect and Submit
- Put it to work: Refine and submit
Put it to work: BIG IDEA & Secret Sauce
Click here to download the BIG IDEA Worksheet.
IMPORTANT: After you download the worksheet, save it to a directory on your computer. THEN start to edit it. Otherwise, your changes won't be saved.
- Watch the example videos on Page 1 of the worksheet.
- Identify your secret sauce.
- Identify one (1) Ideal Customer Persona.
- Identify the product or service you want to offer this person.
- Complete the "so they can" ladder until you find your BIG IDEA.
Also, reflect back on the lesson and identify your secret sauce.